No need to spend on an interface
Apollo Proves the Thesis: 5.5M Enrichments/Month from a Chat WindowApollo shipped an MCP connector and now runs from inside Perplexity, Claude, ChatGPT, or Cursor. They logged 5.5 million data enrichments per month via chat windows — not their own polished UI. The lesson: "Expose your capability through a protocol, not a screen." People didn't choose chat because it was novel. They chose it because chat was faster than the interface Apollo spent years polishing.
