No need to spend on an interface

Apollo Proves the Thesis: 5​.5M Enrichments/Month from a Chat WindowApollo shipped an MCP connector and now runs from inside Perplexity, Claude, ChatGPT, or Cursor​. They logged 5​.5 million data enrichments per month via chat windows — not their own polished UI​. The lesson: "Expose your capability through a protocol, not a screen​." People didn't choose chat because it was novel​. They chose it because chat was faster than the interface Apollo spent years polishing​.